A number of rock clubs and later discotheques called The Global Village opened and then closed again, there were endless television interviews most of which are now lost, and we discovered creeping into our discourse a number of tenets that are now re-emerging in the current debates as assumptions to be cracked open: the notion of the global village, media as extensions of the body, each new medium cannibalizing the one before, the medium as message, all of which now seem so simple and plausible and self-evident. But at the time these were sudden, surprising sparks in a stolid intellectual milieu even as the McLuhan phenomenon was regarded as suspect in his home town and still is, with different factions fighting over his legacy. We left it to the Americans and the Europeans to return him to us with vine-leaves in his hair.