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Media-Society

"However every socialist strategy of media must attempt to lift the isolation of the individual participants in the societal learning and production process. That is not possible without the self-organization of the participants. This is the political heart of the media question. (...) One who believes in emancipation from technological component systems, however they are structured, lapses into an obscure form of future worship; one who imagines that media freedom will establish itself automatically if only every individual would diligently transmit and receive, is deluded by a liberalism that (...) peddles a wilted image of a pre-stabilized harmony of societal interests. Only a collective, concerted action can rip apart these paper walls. Beyond their primary function, communication networks established for these purposes can yield a dividend of politically interesting organizational models. (...) network-like communication models (...), built on the principle of interaction: a mass circulation daily paper written and distributed by its readers, a video network of politically active groups, etc. "

(Enzensberger, Hans Magnus: Baukasten zu einer Theorie der Medien, in: Kursbuch 20, Frankfurt/Main 1970, p. 159 -186)